Kawaii is the Japanese word for cute or adorable. There is a modern culture in Japan, popular among the adolescent girls, to try and make every day to day item look adorable. Items that are colorful, round and small are considered kawaii. One of the arguments put forward for this growing culture is the sense of peace and serenity the objects give. They are not violent or belligerent but rather they offer the owner a sense of security, however false it may be.